Road Less Travelled has an extensive and diverse audience that continues to grow rapidly month on month. Website traffic is steady with excellent SEO performance. ‘Followers’, ‘likers’ and overall engagement on all Social Media channels climbs each month driven by organic and sponsored post activity and new readers/likers.
The top countries of readership are:
There is a slightly higher percentage of male readers than female readers however, it’s fairly balanced.
The main age group of readers is 25-34 in both male and females, with also a large readership in the 18-24 year old bracket.
Road Less Travel readers have diverse interests with the majority of people interested in photography, travel and business (Marketing, Leadership and Entrepreneurship).
Social Media audience base and engagement improves month on month with the largest following on Facebook. Instagram is still a new channel for Road Less Travelled which is evidenced by lower numbers.