Audience

Road Less Travelled has an extensive and diverse audience that continues to grow rapidly month on month. Website traffic is steady with excellent SEO performance. ‘Followers’, ‘likers’ and overall engagement on all Social Media channels climbs each month driven by organic and sponsored post activity and new readers/likers.

The top countries of readership are:

  1. USA
  2. Philippines
  3. UK/Australia/Thailand
  4. Canada/India/Italy
  5. Germany

traffic-by-country2

There is a slightly higher percentage of male readers than female readers however, it’s fairly balanced.

Gender demographics for Road Less Travelled are fairly even.
Gender demographics for Road Less Travelled are fairly even.

The main age group of readers is  25-34 in both male and females, with also a large readership in the 18-24 year old bracket.

Road Less Travelled - gender by age group.
Road Less Travelled – gender by age group.

Road Less Travel readers have diverse interests with the majority of people interested in photography, travel and business (Marketing, Leadership and Entrepreneurship).

audience-interests

Social Media audience base and engagement improves month on month with the largest following on Facebook. Instagram is still a new channel for Road Less Travelled which is evidenced by lower numbers.

Road Less Travelled Social Media audiences as of Sep 2006.
Road Less Travelled Social Media audiences as of Sep 2006.