Work With Ben Farrell



Article & Blog Writing


Web, Sales & eDM Copy

SEO Writing

Travel, Tour & Location Reviews

Press & FAM Trips

& Video

Travel Photography

Video Production & Editing

Food & Drink Photography

Commercial & Real Estate Photography

Drone Footage

Website & Catalogue Images

Image Editing

Social Media

Social Media Management

Campaign Design & Strategy

Content Design, Production, curation & Planning

Audience Acquisition


Digital Marketing

Digital Advertising

Social Media Advertising

Google Adwords & Paid Search Campaigns (SEM)


eDM Production & Management


UX / CX Design & Improvement



BEN FARRELL is a professional writer, photographer, content producer and digital marketer. Ben’s diverse and extensive experience, coupled with a desire to engage with audiences, creates content that’s is entertaining, thought-provoking and unique. Ben is the sole author of Road Less Travelled, which received well over half a million yearly views (since 2015)  from a diverse and engaged audience. Ben also has thousands of followers on FacebookTwitter and Instagram.


He appreciates the beauty of language and the way words can evoke emotion, feeling and awe. This comes across in his writing through vivid symbolism, creative imagery and the ability to drag the reader into the middle of any scene with him. Ben brings the craft of writing to the internet in a landscape where audiences need entertaining, easily digestible and quality content.

Everything Ben produces is built on a psychology background and a fundamental understanding of user and customer experience. His work is embedded with superb SEO with critical keywords and phrases seamlessly weaved into the content. Ben creates content that people love to share. His tone of voice connects with readers which builds audiences, grows online communities and drives traffic.

Ben Farrell

Ben Farrell – Self Portrait


Ben is also a professional photographer specialising in travel photography, landscapes, cityscapes and cultural images. Ben has a very keen eye for lighting, composition and colour, always creating stunning images that leap off the page. It is this combination of quality photography and creative writing that make Road Less Travelled so unique, providing readers with a truly immersive experience.


Ben is a Google Certified digital marketer with extensive experience in running highly successful marketing campaigns that deliver a measurable, positive return on investment. He uses his skills in content creation, SEO, SEM, and social media to grow online brands and drive engagement for organisations large and small around the world.


Featurd-InHe has been published in many local and international travel and lifestyle publications and regularly contributes to several magazines, print publications and websites.

He also has bachelor degrees in the arts and psychology as well as an extensive professional corporate history. Ben has worked with some of the biggest multi-national organisations on the planet. This experience manifests in Ben’s writing, especially when he tackles topics such as workplace culture, motivation, and human behaviour.