Tourism promotion is more important than ever right now.
Tourism has been hit hard as this unprecedented lockdown stripped us of our freedom and kept us indoors. However, it hasn’t snuffed our curiosity or sense of adventure. As planes rumble into our skies and families pack the car to hit our highways again, we suddenly find ourselves yearning for travel experiences more than ever. To support Australian tourism, Road Less Travelled will waive all professional fees to promote unique places and destinations in New South Wales.
If you’ll have us, we’ll tell your story.
We’ll create unique content to promote your NSW destination or experience.
How we do tourism promotion
Road Less Travelled specialises in destination and tourism promotion that creates wonder and curiosity in audiences. Through engaging digital storytelling, we promote some of the most incredible locations through awe-inspiring travel writing, vivid imagery, and superb video.
Australians who normally travel overseas represent a huge market… Now, that’s up for grabs for Australian domestic tourism operators.
We create your story and reach wide audiences using our expertise in digital marketing, social media, and our reputation to connect with some of the biggest travel publications online and in print.
The content we create is a unique, experiential travel narrative that captures not just the physical beauty of a destination or the activities available but one that also portrays the emotional and psychological benefits of the experience. This deep and authentic style of tourism promotion resonates with audiences, evoking emotion and awe which gets people booking.
Tourism promotion services
- Travel journalism, article and blog writing
- Professional travel photography
- Professional videography and media production
- Drone/Aerial photography and video
- Social media promotion & digital marketing
- Social media influencing
Wander profoundly, travel deeply, surrender wholly or don’t go at all… Take the Road Less Travelled
Ben Farrell
Latest tourism promotion videos
Travel Photography
A fisherman bringing in his nets in El Nido, Philippines 
The blue Adriatic Sea graces a hidden cove in Polignano a Mare, Italy 
Coloured homes in Polignano a Mare, Italy 
The Adriatic sea dances and crashes against the cliff face lit up by colourful artificial lighting. Polignano a Mare, Italy. 
The Trevi Fountain in the dead middle of the night, free from the hundreds of tourists who surround it by day. Rome, Italy. 
A local woman sits to peel beans in the sun in Ostuni, Italy. 
The cliff-side village of Polignano a Mare, Italy 
My FAVOURITE writing spot. My hotel and the small balcony jutting out from a cliff face, overhanding the Adriatic Sea. Glass of Limoncello for inspiration! Polignano a Mare, Bari, Italy. 
Grand Central Terminal is a buzz of people in New York, USA. 
New York by night 
A local man peers out of his improvised door in Mumbai, India, 
A young, happy girl plays in the backstreets of Chennai, India. 
A man washes clothes at Dhobi Ghat – the world’s largest open-air laundry in Mumbai, India. 
A southern Indian temple in Chennai, india 
A flight over the Grand Canyon in Arizona, USA. 
Overcome by the blue ocean in Coron, Philippines 
Coron Island, Philippines 
Island hopping in Coron, Philippines 
View from Corong Coron Beach by Day 
The pool at Infinity Resort, Talipanan Beach 
Nearby ‘White Beach’ is a more touristy experience with bench vendors, roaming ‘masseurs’ and bars along the beach. Fishermen’s Cove is a world away from the touristy beach experience, yet close to White Beach if you feel inclined to check it out. 
Relaxing in my hammock at Bamboo House Resort 
Light festivals like the international ‘White Night’ and ‘Vivid’ festivals are a dream for nighttime photographers. 
Brightly lit skylines make for interesting, colour-filled skies. 
Slow moving water, such as the Thames River can create a glass-like reflection at night. 
Ancient Angkor Wat, Cambodia. 
A dusk walk on Mooloolaba Beach, Australia 
Shy vendors at a Manila wet market 
Boats at rest on Taal Lake in Batangas, Philippines 
