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BEN FARRELL is a professional writer and photographer. Ben’s diverse and extensive life experience, coupled with an unquenchable thirst and yearning to understand the world, creates writing and imagery that is engaging, thought-provoking and unique. Ben is the sole author of Road Less Travelled, which received well over half a million yearly views (2015)  from a diverse and engaged audience. Ben also has thousands of followers on FacebookTwitter and Instagram.


He appreciates the beauty of language and the way words can evoke emotion, feeling and awe. This comes across in his writing through vivid symbolism, creative imagery and the ability to drag the reader into the middle of any scene with him. Ben doesn’t speak in animated GIFs or #hashtags but instead brings the craft or writing to the internet in a landscape where audiences need entertaining, easily digestible and quality content.

Ben Farrell

Ben Farrell – Self Portrait


Ben is also a professional photographer specialising in travel photography, landscapes, cityscapes and cultural images. Ben has an exquisite eye for lighting, composition and colour, always creating stunning images that leap off the page. It is this combination of quality photography and creative writing that make Road Less Travelled so unique, providing readers with a truly immersive experience.


Ben is a Google Certified digital marketer with extensive experience in running highly successful marketing campaigns that deliver a measurable, positive return on investment. He uses his skills in content creation, SEO, SEM, and social media to build audiences, grow communities and drive traffic.


Featurd-InHe has been published in many local and international travel and lifestyle publications and regularly contributes to several magazines, print publications and websites.

He also has bachelor degrees in the arts and psychology as well as an extensive professional corporate history. Ben has worked with some of the biggest multi-national organisations on the planet. This experience manifests in Ben’s writing, especially when he tackles topics such as workplace culture, motivation, and human behaviour.



There are plenty of excellent blogs out there. There’s a lot of adventurers armed with ‘GoPros’ who have made travel their life and create great blogs capturing their experiences. So why Road Less Travelled? What makes Ben’s work different?

Ben is not simply a blogger and Road Less Travelled not simply a blog. He is a creative and talented artist capable of bringing together the craft of writing and the art of photography in a way that blends seamlessly creating an immersive experience for the reader. His work isn’t simply a blog with ‘how-to’ tips, ‘where to stay’ advice or ‘top ten’ style click-bait articles. Road Less Travelled is experiential travel, thought-provoking psychology and awe-inspiring cultural journeys. Ben writes and photographs in such a way that the reader gains an emotional and sensory experience of a destination, concept or idea without needing to travel anywhere. Of course, his work still has all the details that help people make the right decisions when travelling the globe however, it’s much more than that.

Ben’s experience in psychology and philosophy give him an ability to articulate his experiences in an incredibly vivid and unique way. It’s this journey of story-telling and imagery that takes readers away and this is what makes Road Less Travelled so unique.